Promotions and Public Relations
ADVERTISING – build general awareness/inquiries, encourage product handling, shift awareness (e.g., change attitude), response to competitor promotion, increase purchase rate, support other market decisions (e.g., support sales force), general corporate/product image building, etc.
SALES PROMOTION – build inquires, encouraging inventory building, support other promotions, encourage handling of new products, obtain distributor assistance.
PERSONAL SELLING – new account development, account support/maintenance, encourage purchase/repurchase/inventory building.
PUBLIC RELATIONS – build general awareness/inquiries/traffic, encourage distribution trial, shift awareness (e.g., change attitude), respond to negative news/perception, image building, and prepare markets for future activity (e.g., new product).
Coupons and Mail in Rebates
Print and Internet Media Kits
Tradeshows and Events