The second force in Tony Robbins’ seven forces of Business Mastery is Constant and Strategic Innovation.
THREE KEYS TO STRATEGIC INNOVATION
BE JUST AHEAD OF THE TREND, BUT NOT THE PIONEER.
Pioneers get arrows. Settlers get the land. A pioneer may have the glory of being the trailblazer, but they have to focus on the land in front of them, removing the bush and clearing the trial. A settler, however, has the benefit of the lessons learned from pioneers – they can secure and defend their base camp from those lessons. Don’t be deterred if another company has already done something, focus on making it better.
Of course, there are true innovators, such as Steve Jobs, who find ways to be both a pioneer and a settler – simultaneously clearing the land while planning how to settle the new land. Not everyone can be both, and it’s better to settle the land rather than die while clearing it.
ENSURE THAT THERE ARE INFINITE UPSIDES.
If you are strategically innovating, you are most likely creating a new product, service or approach. Don’t create something that people can only do so much with. When you notice a trend that is just beginning, figure out if it has real legs. Is there a way to be a leader, but guarantee it isn’t a short-lived trend?
STRATEGIC INNOVATION: 5 STEPS TO REVITALIZE A COMPANY.
Doing what you’ve always won’t take you to the next level. Strategizing isn’t a once-a-year project, it is a skill that needs to be deeply embedded into your organization’s foundation. Guarantee constant innovation through the following five steps:
- Bring in new voices
- Ask new questions to get new answers
- Get a new perspective by putting yourself in a new environment
- Find a new passion to drive your company
- Put on new experiments to find new ideas that are worthwhile