In today's society a website is more important than a listing in a phonebook. Websites can have many purposes. Some sites are designed to actively secure further business by offering on-line trading or sales. Others are purely a method of enabling potential clients to see what a company can offer. Many sites exist to promote a particular cause or campaign.

The sites are full of information and content to attract and retain visitors. The aim is to keep existing clients informed of new products or services and to give potential clients or customers sufficient information in order for them to contact your company.

CONTENT:

Once you are satisfied with your answers to these questions, you need to think about the content for your site. Whatever content you have, it will need to support the purposes and goals of the site and be of direct and important use to the site's audience.

On the web, content is king. There are now over one billion web pages out there. People look at and may read the best bits from a site, then move on. Net users nowadays are probably the most demanding consumers of any sort of media. They have little loyalty to any one particular site and even less patience with poorly designed sites.

NAVIGATION:

One of the most important elements of a website is how users navigate around the site. If you are thinking and planning a site, or thinking of asking someone to build one for you, remember to make sure that the navigation is correct.

People have become accustomed to certain web site conventions. They feel at home on a site because these conventions are usually (but not always) followed. For example, the navigation down the left-hand side or across the top of the page, the logo in the top left hand corner. These conventions help people as they move from one site to another.

Many sites have amazing home pages with flashy animations, clear menus and navigation, loads of graphics and punchy text. But you can't assume that all your site visitors will be able to view your images or animations with the different browsers available. In order to be "web friendly" a clean website that has been tested in a multitude of browsers is required.

Also you have to assume that a visitor did not find your website through your frontdoor. A search engine result could turn up any page from your site and this will be where people enter. So do make sure that visitors to any page can quickly orientate themselves to where they are within your site with clear navigation and an easy route back to your home page.

REFRESH:

A website is in a constant state of change and is never "finished". Websites are dynamic creations that change and evolve over time. You need to add pages to them with new and exciting articles, free offers, special offers for your customers and clients. You need to give people a reason to return to your site, again and again.

COSTS:

(Subject to change without notice)

Website	Economy	Basic	Advanced
Design	"Static"	HTML	Programming
Features	Website	Website	Website
1 Web Page Design	$199.00	$348.00	N/A
5 Web Page Design	$559.00	$948.00	$1,293.00
10 Web Page Design	$699.00	$1,348.00	$1,683.00
20 Web Page Design	$899.00	$1,738.00	$2,143.00
Website Design	Economy	Basic	Advanced
Webpage Navigation Link	Text	Graphic/ Text	Animated Text
Number of Website Design Concepts	0	1	2
Website Contact Form	No	Yes	Yes
Website Images (photos)	Economy	Basic	Advanced
Customer Supplied	2 per page	3 per page	Unlimited
Customer Supplied Logo	1	1	Designer Assisted
Professional Stock Images	No	Extra Charge	Extra Charge
Website Content (wording)	Economy	Basic	Advanced
Supplied	No	No	Wordsmith Assisted
Website Maintenance	Economy	Basic	Advanced
Changes	$75.00 p/h	$85.00 p/h	$95.00 p/h