Promotion consists of four major areas – advertising, sales promotion, personal selling and public relations – though not all may be used. Timetables for promotion are important since certain types of promotions (e.g., magazine ads, trade shows) require long lead times. Each of the four promotion areas is separated out, however, some planners find it easier to combine the areas. For instance, the promotional areas could be combined within special promotion programs, such as Holiday Promotion Program, Summer Promotion Program, etc.

• ADVERTISING - build general awareness/inquiries, encourage product handling, shift awareness (e.g., change attitude), response to competitor promotion, increase purchase rate, support other market decisions (e.g., support sales force), general corporate/product image building, etc.

• SALES PROMOTION - build inquires, encouraging inventory building, support other promotions, encourage handling of new products, obtain distributor assistance

• PERSONAL SELLING - new account development, account support/maintenance, encourage purchase/repurchase/inventory building

• PUBLIC RELATIONS - build general awareness/inquiries/traffic, encourage distribution trial, shift awareness (e.g., change attitude), respond to negative news/perception, image building, prepare markets for future activity (e.g., new product)

Our Methods:

• Branding
• Database Development
• Promotion
• Target Marketing
• Direct Mail
• Catalogues
• Brochures
• Newsletters
• Coupons and Mail in Rebates
• Media Relations

• Print and Internet Media Kits
• Press Release
• Trade Publication
• Advertising
• Multi-media Presentations
• Tradeshows and Events
• Sponsorship
• Company Positioning
• Website Design and Maintenance
• Customer Relations and Support