Whether you have a new or existing business SYNERGY CMC can greatly improve your return on investment. We focus on 2 integrated parts of your business; marketing and corporate development.

MARKETING

Inbound marketing includes researching (with market research methods) to find out:

• What specific groups of potential customers/clients (markets) might have which specific needs (nonprofits often already have a very clear community need in mind when starting out with a new program -- however, the emerging practice of nonprofit business development, or earned income development, often starts by researching a broad group of clients to identify new opportunities for programs)
• How those needs might be met for each group (or target market), which suggests how a product might be designed to meet the need (nonprofits might think in terms of outcomes, or changes, to accomplish among the groups of clients in order to meet the needs)
• How each of the target markets might choose to access the product, etc. (its "packaging")
• How much the customers/clients might be willing pay and how (pricing analysis)
• Who the competitors are (competitor analysis)
• How to design and describe the product such that customers/clients will buy from the organization, rather than from its competitors (its unique value proposition)
• How the product should be identified -- its personality -- to be most identifiable (its naming and branding)

Outbound marketing includes:

• ADVERTISING
• SALES PROMOTION
• PERSONAL SELLING
• PUBLIC RELATIONS

Some of our strategies include:

Branding Database Development Promotion Target Marketing Direct Mail Catalogues Brochures Newsletters Coupons/ Mail in Rebates Media Relations

Print and Internet Media Kits Press Release Trade Publication Advertising Multi-media Presentations Tradeshows and Events Sponsorship Company Positioning Website Design & Maintenance Customer Relations & Support

 

CORPORATE DEVELOPMENT

START UPS, DEVELOPMENT & EXPANSION

• Consulting
• Business Plans
• Start Ups
• Expansion
  

Many Start Up Business lack the expertise that is required to get new ventures off the ground, or simply put, don't know the steps to take. We provide an Instant Management Team that works in conjunction with you to develop and implement a Business Plan & Strategies. If financing is required, the Approved Businesses are eligible to enter our NEW BUSINESS INCUBATOR PROGRAM . We offer continued support to take you to the next level.

We analyze all areas of your Existing Business to help you determine your long term goals and objectives, and help you to overcome obstacles. Our trained Management Consultants will design and implement a program specifically created for "Your Business Expansion". Through our vast financial network, we can also assist in acquiring funding for your Expansion plans.

This may include development of:

New Products or Services New Markets Additional Locations or Franchising Reorganization of the Business